Loyal2 - The marketing and loyalty system for small businesses.

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The marketing and loyalty system for small businesses.

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How Loyal2 Works

4 simple steps to loyal members:

Your unique program can be set up in minutes (all you need is an internet connection) and members can start earning points straight away. Built to accommodate all loyalty models we follow 4 basic steps overall:

Step 1
Members sign up to your unique program

Step 2
Members earn points for visits or transactions

Step 3
Members redeem points for vouchers

Step 4
Vouchers are used for discounts, prizes etc

QuickScan - Our mobile/tablet in-store scanning option:

If you want to scan member cards in-store the traditional way, Loyal2 has a quick and easy, do it yourself option that is compatible with all mobile devices and tablets. Using QR Codes or NFC Tags your members will be able 'tap/scan' their cards in-store at your point of sale as follows: (Find out more)

Step 1
Issue members with pre coded cards

Step 2
Scan QR/NFC with tablet or mobile in-store

Step 3
Staff confirm points to be issued to member

Step 4
Members swap points for vouchers online

WebScan - Our 100% web-based 'virtual card' option:

Loyal2 can be used on your website as an embedded loyalty system whereby your members connect with Loyal2 via an 'virtual card' and earn points for visits, actions or transactions. You get to set it up and control where it triggers their points and how often they can gain points. (Find out more)

Step 1
Place our HTML code/tag onto a page on your site or estore

Step 2
Members sign-up at your micro-site

Step 3
Points earned for visits

Step 4
Members swap points for vouchers online

Backoffice tools to help you:

Loyal2 includes a set of backoffice tools that assist you in running your program easily and efficiently:

Reporting
Monitor members, points & transactions

Campaigns
Send regular mobile and email messages

Interaction
Members interact via your unique micro-site

Rewards
Vouchers and coupons give you flexibility and control

Loyal2 offers a powerful system for maintaining and managing a membership based program for rewards and communication. All you need is an internet connection, and you can get started in minutes!

Within your on-line account you will find all the tools required to build a database, manage members, capture transactions and points, send out mobile and email communications and issue/control vouchers which are used by your members for discounts, prizes and other benefits.

Best of all, all these features are available absolutely free of charge for programs up to 500 members so you can easily evaluate Loyal2 to see if it suits your needs. A simple pay-as-you-go system is used for messaging credits and the rest of the features are totally free to use. You will only need to pay for membership if your program exceeds 500 members or if you require more advanced multi-branch/multi-user functionality.

Reporting

As your database grows you will use our dashboard reports and toolbox to manage your data. Import/export all your information, automate certain data sets with APIs so that data from your existing system or ePOS goes into Loyal2 automatically in real-time. Pull reports and view dashboard summaries of all your members, points and transactions.

Campaigns

Communicating with your members is key to program growth and sustainability. Use powerful filters to segment your member list into focused communication campaigns. Build templates for mobile, email and print campaigns or use our pre-built templates. Using tags you can personalise your messages and insert reward vouchers and QR codes.

Interaction

Instantly deploy your very own micro-site or 'Member Zone' with its own web address. Control the colours, branding and wording - as well as which functions your members can access. Members can register directly via this micro-site and view points/statements, select reward vouchers, take surveys and register products.

Rewards

This reward and loyalty cycle can lead to repeat business and viral referrals from your customers to their friends. Our integrated social networking triggers will give them ample opportunity to tweet, blog and post their happiness to the whole world which could lead to more members signing up, and so the process starts all over again...

Step 1 : Members sign up to your unique program

Build your database with our various options - ask people to register directly through your dedicated micro-site, import existing customers/members via spreadsheet or simply add them one at a time in-store via our web forms.

Once registered your new members can be issued with QR/NFC enabled membership cards or they can identify themselves online using a 'virtual card' - the choice is yours.

Our flexible membership numbering system allows you to decide how to identify each customer, either through automated numbering or using your own pre-determined numbers. You can even use their mobile number as a membership number if you choose.

Step 2 : Members earn points for loyalty

Loyal2 has a transactions engine and a promotions engine that automatically awards points to your customers each time they transact with you or interact online on your website or web-store. You decide which online actions get rewarded, or how many points to award per transaction.

If you are using our automated points engine, each time a customer transacts with you they can earn a specified amount of points. This engine allows you to determine special points values for certain date ranges, customer groups/tiers and products or product ranges. You have full control over how many points to award, and can also manually amend or award these as required.

Step 3 : Members redeem points for vouchers

Members can use their points online to select from your list of vouchers, or you can send your qualifying members automated discount vouchers which will bring them back to your store or online shop.

Vouchers are automatically issued unique codes that can be stored online, on mobiles or printed out and can be validated in real-time or integrated into your online shopping process very easily.

Step 4 : Vouchers are used for discounts, prizes etc

There is no limit to what you can use vouchers for to motivate your members. Use them as discount vouchers, for prizes or promotions, for competition entries and more. Each time a voucher is issued your members have the opportunity to send it to their social media accounts and earn more points while spreading the word about your promotion.